A Beginners Guide to LinkedIn

Find me on:

A Beginners Guide to LinkedIn

LinkedIn has become one of the more popular social networks out there today. Sure, Facebook and Twitter – and even Google+ – have gotten quite a bit of notoriety when it comes to public press and media attention, but LinkedIn has developed into the top social networks for business professionals.   It provides powerful insight into your network as well as those that you connect with.

Here are just a few things you can think about when it comes to getting the most out of your LinkedIn profile in a simple but effective way:

Post A Picture

Sounds simple, right? You wouldn’t believe how many people miss this point.  We are visual creatures, and your picture goes a long way to help establish credibility and trust.

Fill It Out!

The worst thing about poor LinkedIn profiles is that they aren’t fully filled out. Use yours to fill everything out, and display your professional history proudly, from college education to job experience, to extracurricular activities and various interests.

Connect In Your Industry

It’s important that you connect with people who are in your industry when you get online. After all, doing so can help you make connections and network with people when it comes to getting the most out of interacting with those around you. In turn, you can not only make sales but improve your business by pushing through the right type of connections.

Have Contact Information Readily Available

It’s important that your contact information is out there and available, so there is no question about who you are and how people can contact you. That way, you can be sure that you are getting the most out of your profile and allowing other people easy access to contact you if they ever have any questions or concerns, or anything ever comes up about various topics that you may be of assistance.

Give More Than You Get

Finally, the key to solid social networking online or in person is to give more than you get. Go out of your way to help people, and in time you will find that people not only want to be around you more, but they want to help you in return and assist you with what you want and need. Doing so will provide for you the perfect opportunity to build your brand and reputation on LinkedIn – and more importantly, build yourself up as somebody who can be trusted and depended on for others around you.


Overall LinkedIn is a phenomenal way to do business, improve your networking and outlook in your industry – especially when done correctly.  Need a little more help with your profile, feel free to reach out via LinkedIn.

Topics: LinkedIn, Social Media, Social Media Engagement, Social Media Marketing, social media strategy

Luke Middendorf

I help our clients develop and implement effective digital marketing strategies. I spend a significant amount of time learning about their products, services, and target markets so that we can create a plan that delivers a real return on investment.

Click to schedule a Discovery Call