Tip#23: Connect on Social Media
Social media isn’t just for liking funny pictures or tweeting what you ate for breakfast. Social media is an emerging channel that many businesses are taking advantage of. Here are some great tips for generating leads on social networks.
- Build a loyal following. Social media connections are really about people-to-people, not always company-to-individual. Get to know your audience online, communicate and share information.
- Remember, social media is a dialogue. When you share content on social media, don’t always post something that relates to your company. Share links to other interesting things you’ve found online.
- Influence connections for content sharing. Publishing and sharing content that directs traffic to targeted landing pages is the single biggest lever to increase lead generation through social media. Share your new content offers by posting links to landing pages, and in addition, share blog posts, discounts, and other great resources.