Use Contrast to Make CTAs Stand Out

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Tip#8: Use Contrast to Make CTAs Stand Out

A call-to-action is meant to stand out, so if your CTA blends in too much with your site design, no one will notice it. You want as many eyeballs to land on that call-to-action as possible, so use contrasting colors to make the CTA stand out, and more importantly, use design to make it clear that it is a clickable call-to-action.

In the page below, an orange border around the CTA "Yes, I want the free guide" and using the same orange as a font color for the CTA below draw the eye as the orange is not part of the website's brand colors.

  

 

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Topics: Online Marketing, lead generation, CTAs

Luke Middendorf

I help our clients develop and implement effective digital marketing strategies. I spend a significant amount of time learning about their products, services, and target markets so that we can create a plan that delivers a real return on investment.

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