Match the Headline of the Landing Page to the Corresponding CTA

Tip#14: Match the Headline of the Landing Page to the Corresponding CTA

Keep your messaging consistent on both your CTA and the headline of the landing page. If people click on a link for a free offer and then find out there’s a catch on the landing page, you’ll instantly lose their trust. Similarly, if the headline reads differently than the CTA, it might lead to confusion, and the visitor might wonder if the CTA is linked to the wrong page.

See our example below. The CTA was in the form of a postcard handed out a conference for a 30 minute Q&A. The landing page included a matching title.

 

 

Match CTA and Landing Page titles - lead generation

 

Download 25 Lead Generation Tips, Tricks & Ideas ebook!

 

What did you think? If you liked what you read, subscribe to our digital marketing newsletter. 

Topics: Online Marketing, lead generation, CTAs, landing pages

Tabitha Middendorf

As Creative Director for WSI Connect, Tabitha oversees all creative marketing collateral created for WSI Connect and their clients. She enjoys working with nonprofits and giving back to her community.