Directly From Google: How to Hire an SEO

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This video was published Feb 14, 2017 and is still one of the most helpful pieces of guidance for businesses looking for help with their SEO efforts.

In this 11:37 minute video, Maile Ohye, Google’s Developer Programs Tech Lead, defines a clear process to follow when hiring an SEO agency.

Maile provides a clear explanation about what SEO is and how it should fit into a business’ overall marketing strategy.


At WSI Connect we follow the same process that Maile recommends when evaluating an SEO agency. Here is the summary of her recommended process:

  1. Conduct a 2-way interview with your potential SEO. Check that they seem genially interested in you and your business.
  2. Check their references.
  3. Ask for (and you’ll probably have to pay for) a technical and search audit.
  4. Decide if you want to hire.

This happens to be the same core process that we’ve followed with our clients since inception.

If you are interested in learning more about how we can help your business develop and implement a clear digital marketing strategy, reach out to schedule a discovery call.

Discovery Call

Topics: SEO, Google

Luke Middendorf

I help our clients develop and implement effective digital marketing strategies. I spend a significant amount of time learning about their products, services, and target markets so that we can create a plan that delivers a real return on investment.

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