Elements of an Effective Landing Page

Tip#12: 5 Elements of an Effective Landing Page

Landing pages, sometimes called a “Lead Capture Page,” are used to convert visitors into leads by completing a transaction or by collecting contact information from them.  Landing pages consist of: a headline, description of offer, at least one supporting image, optional supporting elements, and (most importantly) a form to capture information. See our example below.

 

 

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Topics: Online Marketing, lead generation, landing pages

Tabitha Middendorf

As Creative Director for WSI Connect, Tabitha oversees all creative marketing collateral created for WSI Connect and their clients. She enjoys working with nonprofits and giving back to her community.

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