Montessori Schools of Flagstaff has contracted WSI for an extensive digital marketing campaign to increase enrollment. The goal of the marketing campaign is to increase brand awareness for the Montessori School of Flagstaff through search engine optimization (SEO) to rank for related keyword searches in Google.
The core goal of the SEO campaign is to drive traffic to the dedicated SEO pages for each of the four schools:
- Private Flagstaff Elementary & Preschool - Westside Campus
- Private Flagstaff Preschool - Sunnyside Campus
- Public Charter Flagstaff Elementary School - Switzer Mesa Campus
- Public Charter Flagstaff Middle School Cedar Campus
“We are excited to expand our partnership with Montessori West and look forward to helping parents find a quality school in their local markets,” said Luke Middendorf of WSI Connect. Middendorf stated that similar to the other marketing programs that WSI manages on behalf of the Montessori West Group, these four schools will be the subject of an extensive content marketing campaign with an editorial calendar mapped out six months in advance.
The blog content will be shared on sites including Edublogs, Wordpress, Tumblr, and Blogger. The campaign will also include Google My Business verification and optimization plus local directory listings on sites like Yahoo, Yelp, Foursquare and Bing.
Montessori West has a strong lineup of authentic Montessori schools and WSI Connect is committed to increasing brand awareness to local prospective families.
About Montessori Schools of Flagstaff:
Montessori Schools of Flagstaff is a group of four schools in Flagstaff, Arizona and belongs to the Montessori West Group. The Montessori Schools of Flagstaff follow the philosophy of Dr. Maria Montessori, an Italian physician who developed a unique perspective in child education that promotes the love of learning and fosters creativity along with academic excellence.
The schools offer daycare, preschool, elementary school and middle school programs.
WSI is a global leader in digital marketing encompassing over 1,000 agencies across 90 countries. WSI specializes in website design, search engine optimization, social media and email marketing.