Leverage Google+ For Your Local Business

Find me on:

Leverage Google+ For Your Local Business

Google+ Local helps people who use Google+ to discover more about their local neighborhoods and the businesses that they can frequent when it comes to becoming loyal customers of local small businesses. For companies and small businesses themselves, too, this site provides a good resource to dive in and build an online reputation to improve business and create loyal, local customers.

Google+ Local allows you to integrate everything in front of you when it comes to learning more about companies and what they offer, as well as seeing pictures, reviews, customer experiences, and more, all in a sharing and social setting that can promote a good deal of conversation and more among people and business owners.

For business owners, it’s absolutely critical that they are on Google+ Local so that they can interact with customers and react to customer reactions and complaints. Business owners can use Google+ Local as a phenomenal forum through which they can attempt to help customers and make bad experiences right again, as well as through which they can see to it that customers have and hold good experiences with their companies and more.

Customers have consistently used the site to publish photos and reviews of their favorite places, and to interact with others about hot places and good ideas around businesses locally. It’s imperative then, that businesses understand this power that the customers have and work to make it so that these customers are the businesses’ biggest fans and evangelists across the board.

Businesses need to jump aboard Google+ Local and use it to monitor people's reactions to their products so that, if necessary, they are able to react to these issues and convert customers who otherwise might be skeptical or concerned into loyal evangelizers who can recommend your business to other people.

In turn, too, this site can greatly influence local search results as Google continues to be the king of social media. If you, as a business owner, have bad reviews and angry customers on Google+ Local, it’s likely that other customers will quickly and effectively find those reviews on basic Google searches. In turn, then, that can quickly and irreparably damage your business a great deal.

The satisfied and potential customers are all out there online, and they are going to talk about your business whether you like it or not.  Whether it is a good experience or a bad experience is up to them and their reactions; in turn, though, it is shown on Google+ Local as an example of your business, and it may taint the customer pool if you are not careful with your customer service and your understanding of the Internet itself.

In turn then, it becomes more critical now than ever to understand how this can affect local search results, and what you need to and ought to do to ensure that you keep and host good reviews on the social site so that local people are convinced to try your products and more in due time.

Topics: SEO, Google, Google Plus, Social Media, Social Media Marketing, social media strategy

Luke Middendorf

I help our clients develop and implement effective digital marketing strategies. I spend a significant amount of time learning about their products, services, and target markets so that we can create a plan that delivers a real return on investment.

Click to schedule a Discovery Call