Marketing Competition Analysis – Standing Out From Your Competitors

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Today, when it comes to the Internet, understanding your competition through a marketing competition analysis has become crucial. Just several years ago, the Internet was a diversion full of entertainment, fun, and confusion for most people. While that of course is still true today, there is one major addition that needs to be understood: the Internet has literally blossomed overnight when it comes to highlighting and showcasing businesses, and functioning as a platform to attract customers and clients.

Because of that, the ability and desire to gain new customers and clients over the Internet, and attract customers from search engines and social media sites has become extremely competitive. You may not see it or feel it, but your competitors are working just as hard as you, if not harder, to gain prospects and customers on the Internet.

For your business, no matter the industry, it's necessary that you do the same when it comes to standing out from the crowd and showcasing yourself online so that customers and new prospects can find you with ease.

Crowded Marketplaces Mean Less Opportunity To Stand Out

As the Internet in general becomes more crowded and chaotic with businesses offering incentives and advertisements at every turn, it becomes more important than ever to stand out from the crowd and attract customers with your products and services. Otherwise you risk having your business being lost in the flood of countless other businesses just like yours.

Leverage a competition analysis to understand what your competitors are doing with everything from search engine optimization, to social media accounts so that you can differentiate and stand out. No matter what the industry, you have to bring your 'A' game online, lest you be bested right out of a job.

Online Presence Equals Offline Dollars

Being online doesn't just mean getting people to follow you on Twitter, or having people check out your blog. Sure, that's important, and they can lead to offline conversions and results. A strong online presence that puts you out ahead of your competitors can directly and swiftly lead to offline dollars and profits for your business.

As more and more people go digital when they are searching for products and services, and a greater number of people work to review and purchase products or services online, it's critical that you get out there and have a lasting, visible presence on the Internet where customers can come directly to you. This, in turn, will rapidly improve your business while dramatically cutting a variety of your costs.


Need help with your marketing competition analysis?  WSI Connect has the expertise that you need.  Contact us today to learn more.

Topics: competitive analysis, Digital Marketing, Internet Advertising, Local Business Online, Local Search Engine Optimization, Online Local Marketing, Social Media Engagement, Social Media Marketing

Luke Middendorf

I help our clients develop and implement effective digital marketing strategies. I spend a significant amount of time learning about their products, services, and target markets so that we can create a plan that delivers a real return on investment.

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