Tip#16: More Landing Pages Equal More Leads
According to a marketing benchmarks report, companies see a 55% increase in leads by increasing landing pages from 10 to 15. The more content, offers, and landing pages you create, the more opportunities to generate more leads for your business.
"Okay so where do I begin to create more landing pages?"
Glad you asked.
First start by taking an inventory of your current landing pages. I've found it very beneficial to organize our landing pages using a simple numbering system as follows:
- #P -Landing Page Title
- #T - Landing Page Title
The # quickly allows me to sort and at a glance see how many pages I have. If I have 20 landing pages, then I'll see 20P. If those landing pages have thank you pages (hint, hint), then I'll easily spot 20T right underneath the page.
Now that you know how many landing pages you have, as well as if they have dedicated thank you pages, map those landing pages to your offers, services and products. The goal here is to identify gaps and weaknesses.
Are you using one landing page as a catch all? Or do you have different landing pages for each offer, service and/or product?
If you are missing opportunities to create more landing pages, start creating landing pages and offers for those areas in your assessment.
Remember, the aim is not only more, more, more but quality and relevancy. If your website has informational service or product pages, you could turn those into landing pages or insert a CTA to "Learn More about X" and then create your matching landing page and thank you page.