Tip#10: Promote Offers on Product Pages
CTAs shouldn’t be one size fits all. If your company offers various products or services, you may want to consider creating a different offer for each product and/or service. Creating customized CTAs for each product/service, allows you to place CTAs linking to each offer on the website pages that are most relevant to that offer.
Consider the example below. In the below example, a CTA for "Request a Demo" is placed on a product page. To generate more leads, there could also be a CTA for a "Free Guide to SEO" because it would be related to the product offering.