Use Product Pages to Promote Offers

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Tip#10: Promote Offers on Product Pages

CTAs shouldn’t be one size fits all. If your company offers various products or services, you may want to consider creating a different offer for each product and/or service. Creating customized CTAs for each product/service, allows you to place CTAs linking to each offer on the website pages that are most relevant to that offer.

Consider the example below.  In the below example, a CTA for "Request a Demo" is placed on a product page. To generate more leads, there could also be a CTA for a "Free Guide to SEO" because it would be related to the product offering.

Promote offers on product pages


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Topics: Online Marketing, lead generation, CTAs, landing pages

Luke Middendorf

I help our clients develop and implement effective digital marketing strategies. I spend a significant amount of time learning about their products, services, and target markets so that we can create a plan that delivers a real return on investment.

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