Reduce Anxiety with Proof-Elements

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Tip#19: Reduce Anxiety with Proof-Elements

People are more resistant to give up their information these days, especially because of the increase in spam. There are a few different elements you can add to the form or landing page to help reduce a visitor’s anxiety to complete the form:

  • Add a privacy message (or link to your privacy policy) that indicates their email will not be shared or sold.
  • If your form requires sensitive information, include security seals, a BBB rating, or certifications so that visitors know their information is safe and secure.
  • Adding testimonials or customer logos is another great to indicate social proof. For example, if your offer was for a Free Trial, you may want to include a few customer testimonials about your product or service.

Reduce Anxiety with Proof-Elements

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Topics: Online Marketing, lead generation, landing pages, proof elements, website trust

Luke Middendorf

I help our clients develop and implement effective digital marketing strategies. I spend a significant amount of time learning about their products, services, and target markets so that we can create a plan that delivers a real return on investment.