Reclaimed Lumber Company Chooses WSI for SEO

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The Lumber Baron offers a variety of reclaimed lumber types – redwood, cedar, Douglas fir, and hardwood – available for purchase as is or freshly milled. The Lumber Baron has been in business since 1978 and is family owned and operated in the San Francisco Bay area.

Reclaimed Lumber Company Chooses WSI for SEO

In August, WSI was selected to implement a new SEO plan that included keyword research and creating new pages on their website directed at the top keywords. WSI focused on 5 keywords to increase The Lumber Baron’s rankings:

  1. Cedar Lumber for Sale -
  2. Redwood Lumber for Sale –
  3. Reclaimed Hardwoods for Sale -
  4. Reclaimed Douglas Fir for Sale -
  5. Reclaimed Redwood for Sale -

These new pages contain links to other pages on the site, thereby increasing the time visitors spend on the site and the number of pages they visit. Through Google Analytics, these metrics, as well as keyword integration, will continue to be monitored and tracked.

Additionally, WSI was tasked with increasing their online presence through social media and content marketing. We have also created offsite blogs for The Lumber Baron on Wordpress, Blogger, and Tumblr to help expand their brand and build greater awareness for their products.

About WSI Connect:

WSI Connect was founded to help local business grow and succeed with digital marketing.   We collaborate with our clients to understand their goals, key differentiators, values, and target markets. From there we develop and implement highly effective digital marketing strategies. Schedule a discovery call today to learn about how we can help your business grow.


Luke Middendorf

I help our clients develop and implement effective digital marketing strategies. I spend a significant amount of time learning about their products, services, and target markets so that we can create a plan that delivers a real return on investment.